Tuesday, May 19, 2015

G-SHOCK HUF Collaboration Model

The limited edition HUF timepiece is built on the platform of the skate-inspired GD400 with its bold metal face protector, extra tough lug band attachment, and super illuminator LED. The collab turns it up a notch and takes it to the streets with an etched band inspired by “cracked concrete”, an all-over black out colorway with black IP metal parts, HUF logo etched on case back and appearing in the LCD display when the light is activated. Additional functionality includes 48-city world time, 5-daily alarms, countdown timer, stopwatch, as well as military 24-hr time format option. Standard with Casio G-SHOCK toughness, this vital timepiece is Shock and 200-meter Water Resistant.
Driven by the ideals of self-expression and the freedom for individual belief, HUF's mission parallels those of the Casio G-SHOCK brand. The long-term bond between the brands spans decades complimenting one another through various avenues of creativity and culture, bridging together the most respected in skateboard, street wear and sneaker communities. This relationship ultimately led to a timepiece that excels in durability and functionality that withstands the environments that they're built for.


For our new collaboration with G-Shock, we wanted to design a custom piece that was not only both timeless and wearable, but also spoke to the heritage of our brand. By partnering on G-Shock's durable GD400 model, we were able to produce a watch that could withstand the shock and stress of skateboarding, and applied our signature HUF Quake pattern etched into the band to speak to our brand's original San Francisco-street roots. All blacked-out and highlighted by a HUF green LCD backlight, the watch is a clean and classic piece for anyone and everyone.
KEITH QUOTE: "I used to skate for G-Shock back in the day and we always carried their watches at our original HUF shops in San Francisco and Los Angeles, so I was very happy when the opportunity arose to work together on a project that would speak to both our brands through one collaborative piece."

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith's unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & ambassadors—the clean, classic design of the HUF collection embodies a diverse array of cultural inspirations and ideas.